Anuska Pandey

About Me

Do you want to track your customer's data, generate more sales, remarketing & retargeting?
Your ad's Conversion data are not passing to Google Analytics 4 (GA4)?
Do you want to set up Facebook Conversion API (CAPI) & server-side tracking due to ios 14 update?

☑️ Google Tag Manager (GTM) is a free tracking tool for the tag management platform that allows the user to add marketing tags, or snippets of code, to your website to track and collect marketing data.
It has the same functionality as global sit tags. GTM perfectly tracks website and mobile app traffic data. Without Google Tag Manager we can't set up enhanced E-commerce tracking and also in remarketing.

☑️ GA/ GA4, Google Analytics 4 Enhanced Ecommerce Tracking
In your E-commerce website, I can set up enhanced E-commerce tracking via GTM so you will have a complete picture of your website purchase event. At a time, I will set up E-commerce all standard events and dynamic values through Google Tag Manager.

☑️ Google Ads Conversion Tracking & Dynamic Remarketing:
If you want to see the conversion ratio from your Google Ads, definitely you have to set up a conversion tag with a dynamic variable. I will set up Google Ads conversion tracking & dynamic remarketing tag and ensure the conversions data passes properly and Remarketing tags are in place across your website.

☑️ Google Analytics 4 (GA4):
Google Analytics 4 (GA4) is a fully equipped analytics service that supports your measurement of traffic and engagement across your websites and app needs today and into the future.

Universal Analytics was built for a generation of online measurement but Google Analytics 4 is designed with your key objectives in mind — like driving sales or app installs, generating leads, or connecting online and offline customer engagement.
Understanding how people engage with your app and website means that you need to measure a diverse range of user interactions like clicks, page views, the app opens, and more on your platforms in a consistent way.

We can also go deeper to understand the effectiveness of your marketing campaigns across platforms. For example, we can see how many users started on your app and then visited your website to make a purchase.